Hyundai Hopman Cup
Rubis facilitated the brand articulation, repositioning and creation of new logo.
- Define the Hyundai Hopman Cup brand to support the move to the Perth Arena and reflect a new era of this iconic event on the Perth calendar.
- Brief and project-manage the creation of the new Hyundai Hopman Cup logo and corporate identity
- Consultation with Tennis Australia, Tennis West and a range of external stakeholders
- Facilitation of a Brand Workshop to define brand elements
- Define Brand through a rigorous modeling process
- Roll out the new logo and corporate identity in close consultation with Tennis Australia Management
- Reposition of Hyundai Hopman Cup brand
- Brand defined for the Hyundai Hopman Cup
- New logo created
- Stakeholder engagement and alignment of Brand with key stakeholder needs